Ecommerce Marketing Content Specialist

The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that are made with the perfect balance of high-quality natural ingredients paired with the latest scientific research and technologies. As a community of people working together, Wellies are positively obsessed with how to deliver proven health outcomes that pet parents can see and pets can taste. Wellies bring their best to work every day, come ready to collaborate, embrace the hard things, and own their outcomes.

Our team is based out of our Burlington, MA headquarters location, where we work a required hybrid schedule of in-office on Monday - Thursday and remote on Fridays. Team members must reside within or be willing to relocated to a commutable distance from our Burlington office.

What You Will Accomplish

The eCommerce Content Marketing Specialist will play a critical role in driving conversion through high-quality, retailer-optimized content across our top eCommerce partners, including Amazon, Chewy, Walmart.com, and other top Retail Accounts. This role ensures consistency and excellence across organic and paid content, helping enhance the consumer experience and drive brand visibility. This position sits within the sales organization and collaborates closely with cross-functional teams such as brand, customer and shopper Marketing, creative services, category management, and external agency partners.

Core Responsibilities

* Dedicated, strategic support for eCom content, including:

+ Product Detail Page (PDP) Content:

• Working with Brand on panel images and retail-optimized assets including video specific for eCom, and eventual syndication management for existing catalogue and and new products.
• Optimizing item names, bullets, product descriptions, and bel...