eCommerce Manager, Growth & Optimization

Fender Musical Instruments Corporation

is a world-famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it's a cultural symbol that resonates globally. Within FMIC's eCommerce team, we're redefining how customers discover, shop, and experience our legendary brand online. We pair deep data insights with conversion-focused experimentation to create frictionless, inspiring digital journeys that drive growth and customer loyalty.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it's a cultural symbol that resonates globally.

We're seeking an accomplished eCommerce Manager, Growth & Optimization based in Phoenix, AZ or Los Angeles, CA to unlock revenue opportunities across Fender.com. Reporting to the VP, eCommerce, this individual will own the growth & optimization program: surfacing revenue opportunities across the funnel, owning and running a robust A/B testing and CRO program, and influencing Product, UX, and Merchandising decisions with clear, data-driven business cases. You'll be a key voice in shaping how Fender converts visitors into loyal customers and a critical driver of eCommerce revenue growth.

### Essential Functions

Analytics & Insights

• Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
• Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
• Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.
• Define success metrics for key initiatives and track post-launch impact to prove ROI.
• Partner with enterprise Data & Analytics...