Director, Paid Media Strategy

Description

Location

Omaha, Nebraska - Local position only - no remote

Department

Activation Studio

Reports to

VP, Integrated Marketing

Date

May 2026

Who We Are

At OBI, we are modern marketers. Our passion for using customer insights to drive innovation and deliver on dreams is at the heart of everything we do. We believe our work goes beyond marketing because our employees and our clients deserve it. When we do what we do, dreams are realized.

If you're ready to bring your strategic expertise into an environment where Curiosity, Collaboration, Tenacity, Responsibility, and Innovation define the culture, this role is for you.

The Opportunity

OBI Creative is seeking an experienced Director, Paid Media Strategy to lead paid media planning and programmatic strategy across the agency. Reporting to the VP, Integrated Marketing, this role serves as OBI’s senior media strategist—developing cross-channel media plans, guiding channel investment decisions, and advancing how paid media drives performance for our clients.

You will partner closely with Activation Studio leaders to ensure media strategy aligns with creative, engagement, digital, and client services efforts. This role is hybrid, with three days a week in our Omaha office for in-person collaboration. This role also leads and mentors a team of media buyers, reviewing media plans, strengthening strategic thinking, and elevating planning standards across the agency.

What You’ll Do

• Paid Media Strategy Leadership: Lead the development of paid media strategies across search, social, programmatic, and traditional channels, ensuring media investments support integrated marketing plans and client business goals.
• Programmatic & DSP Leadership: Guide the agency’s programmatic strategy and use of DSP platforms across client campaigns. Experience with Amazon DSP or similar platforms is highly valued.
• **Media Planning & Optimization:*...