Director of Social and Influencer Marketing

About Citizens Pet

At Citizens Pet, we create thoughtfully crafted food and treats designed to help pets live healthier, happier lives. Across every brand in our portfolio, we're guided by a simple belief: pets deserve better.

We combine purposeful nutrition, high-quality ingredients, and rigorous manufacturing standards to create products pet parents can trust. Our products are made in our own U.S.-based facilities, giving us direct oversight of sourcing, production, quality, and food safety. Backed by more than 25 years of expertise in air-dried pet food, we bring deep category knowledge and a commitment to innovation, quality, and nutrition to everything we create.

Our family of brands includes Plato Pet Treats, thoughtfully simple treats made with real ingredients; Furry Republic, playful, nutrient-rich treats crafted with whole food ingredients; and Unconditional, elevated daily nutrition built on uncompromising quality.

Position

The Director of Social & Influencer Marketing will lead the strategy, development, and execution of social media, influencer marketing, creator partnerships, ambassador programs, affiliate initiatives, and community-building efforts across the Citizens Pet portfolio.

This role is responsible for building a modern social and creator ecosystem that drives brand awareness, engagement, ecommerce growth, retail support, and consumer loyalty. A key focus will be establishing scalable influencer and user-generated content (UGC) capabilities, including evaluating and implementing creator platforms, developing creator recruitment and ambassador programs, and creating measurement frameworks that drive business impact.

This role will set the vision for how Citizens Pet and its brands show up across social media, creator channels, and online communities, helping drive brand awareness, advocacy, engagement, and long-term brand growth.

This is a strategic and hands-on leadership role within a fast-growing scale-up en...