Tiger Tracks
Director of Marketing
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Job Description
Tiger Tracks is one of the fastest-growing independent performance marketing agencies in the country, ranked #123 on the 2025 Inc. 5000. Founded by former Google marketing leaders, we manage full-funnel paid media, SEO, and analytics programs for enterprise and high-growth brands.
The Role
We are hiring our first Director of Marketing to build the marketing engine that turns Tiger Tracks from a referral-driven agency into the brand that enterprise buyers come to. You will own every aspect of Tiger Tracks' own marketing, including content, SEO, paid acquisition, thought leadership, website, email, and events, and you will be directly accountable for a Tier-1 inbound lead generation OKR.
This is not a brand-awareness role. This is a performance marketing role where the product you are marketing happens to be a performance marketing agency. You will report directly to the CEO, have full budget authority, and build your team from scratch.
What You'll Own
- Inbound lead engine: Build and run the content, SEO/GEO, paid, and thought leadership programs that generate qualified inbound leads for the partnerships team. You carry a pipeline number.
- Content and editorial: Architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research that make Tiger Tracks the agency brand buyers trust.
- Founder thought leadership: Ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders.
- SEO and Generative Engine Optimization: Make the website a lead-generation asset, not a brochure, including optimization for AI-surfaced answers.
- Paid acquisition: Run Tiger Tracks' own paid programs on LinkedIn, Meta, and Google to drive qualified leads.
- Website and conversion: Own the website as a conversion engine, including messaging, CRO, and landing pages.
- Email and lifecycle: Build nurture sequences, gated assets, and re-engagement programs.
- Events and field marketing: Own Tiger Trac...
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