Director of Marketing

1. Position Overview

* Primary Objective: To drive revenue growth by elevating brand visibility within the distributor network (ASI/PPAI), managing the product launch, and developing digital and physical marketing tools that empower the sales force.

2. Key Responsibilities

* Relationship Management: Proactively engage with distributors and key accounts to

develop and maintain long-term strategic relationships.

* Presentations & Training: Lead both in-person and virtual presentations to showcase new

product launches, seasonal collections, and specialized product offerings to distributor

sales teams.

* Channel Marketing (B2B): Develop and execute strategies to increase "mindshare" among

major distributors (e.g.,Jack Nadel , Proforma , HALO, BDA, Geiger).

* Product Launches: Overhaul the "Go-to-Market" process for new seasonal inventory,

including catalog production, photography, and sample kit programs.

* Quote & Project Support: Actively contribute to large project quote requests, providing

marketing collateral or creative concepts to help win high-value contracts.

* Custom Quote Monitoring: Monitor and analyze custom quotes from customers to identify

emerging product trends, pricing gaps, or opportunities for new catalog additions.

* Digital Presence: Manage the company’s website and industry-specific platforms like ESP,

SAGE, and Commonsku.

• Content & Creative: Oversee the creation of "self-promo" campaigns, email marketing, and social media content that showcases product utility.
• Event Management: Lead the strategy for major industry trade shows (PPAI Expo, ASI

Show) including booth design, lead generation, and post-show follow-up.

* Market Intelligence: Track industry trends (e.g., eco-friendly materials, retail-brand

crossovers) to influence future product development.

3. Required Qualifications & Skills

* Industry Experience: 5+ years in the Promotional Products industry (Supplier side

preferred). Deep understanding...