Director of Marketing

GoodPop

Director of Marketing

Location: Remote

Reports to: VP of Marketing

About GoodPop

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Since 2009, GoodPop has been on a mission to clean up the classic treats we're nostalgic for - offering better-for-you frozen pops made of real ingredients with less sugar and nothing artificial. From the high-quality ingredients they ethically source to how they care for their partners and planet, GoodPop exists to give back to communities one treat - and good deed - at a time. GoodPop products come in 20+ delicious flavors and are available nationwide at Whole Foods, Sprouts, Publix, Walmart, Kroger, Costco, and more.

About the Role

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GoodPop is looking for a Director of Marketing to lead both the art and science of growth. This is a rare opportunity to own GoodPop's brand identity while simultaneously driving measurable, channel-specific marketing performance across retail and digital acquisition.

This leader will shape and scale GoodPop's brand vision across every stage of the consumer journey - from awareness and trial to conversion, loyalty, and in-store velocity - while building a data-driven performance marketing engine that connects spend to real sales outcomes. You'll combine strategic thinking with strong execution, turning consumer insights into effective marketing programs and growth initiatives.

Key Responsibilities

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Brand StrategyDNA

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• Challenge and sharpen GoodPop's brand strategy to build a distinctive identity that supports growth.
• Develop a brand voice that is premium, playful, warm, and unmistakably GoodPop.
• Bring the brand to life through distinctive storytelling across consumers, shoppers, and retail touchpoints.
• Build clear brand architecture across the core portfolio and future innovations.

Consumer Insights

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* Use consumer research to identify insights about the category, the brand, purchase...