Director of Demand Generation

Who We Are?

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Founded in 2012 out of the Stanford Social Algorithms Lab, NovoEd is an enterprise talent development technology provider that enables organizations to scale high-impact learning, mentoring, and practice. Built on proven learning science, the NovoEd Platform drives engagement, collaboration, and skill application to develop a future-ready workforce. Global enterprises rely on NovoEd to foster deep capability-building and continuous workforce transformation.

Who Are You?

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The way enterprise buyers research, evaluate, and purchase has fundamentally changed — peer trust, dark funnel research, AI-assisted discovery, and committee-driven decisions now define the journey. The companies that win in this environment are the ones designing their go-to-market for how buying actually works today. That's the opportunity in front of you: architect a modern demand generation system from a strong foundation, with the autonomy to shape strategy and the backing to execute it. You'll own the full demand engine — inbound, outbound, brand-influenced demand, and the team that powers it — with a direct line to leadership and a true seat at the strategy table.

What Will You Do?

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Own the Demand Generation Strategy

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• Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days
• Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability)
• Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy
• Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline
• Manage relationships with our paid media agency, web developer, and other 3rd parties as needed

Lead and Enable the Growth Manager Team

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• Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management
• Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team's operating model as inbound and brand-sourced demand grows
• Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops

Grow the Content and Inbound Engine

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• Develop a content strategy grounded in organic discoverability and buyer education that builds authority across the full buyer journey
• Work with our content team to align investment with where buyers actually research: peer communities, analyst coverage, LinkedIn, and AI-assisted search
• Apply a modern point of view on content gating — treating distribution and trust as strategic levers alongside lead capture

Drive Brand and Market Presence

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• Contribute to brand positioning work that makes NovoEd recognizable and authoritative in enterprise L&D
• Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time
• Partner with the VP of Marketing on campaign narrative and integrated campaign execution

Partner on Systems and Data

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• Partner with Revenue Operations — who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) — to optimize systems for demand generation impact
• Define the requirements: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution
• Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine

What Skills Are Needed For This Role?

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*Experience & Skills* --------------------------

Required

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• 7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role
• Demonstrated experience building or scaling a demand generation function. Direct experience managing SDR/BDR teams, including enablement, sequencing, and performance management
• Strong command of modern demand generation theory: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution
• Fluency across the full channel mix — paid, organic, outbound, events, email — with informed opinions about what each channel is good for and when
• Data literacy: comfortable pulling your own reports, building dashboards, and telling the pipeline story in numbers
• Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment
• A team player - we're a small, all-hands-on-deck kind of team who work closely and collaboratively to meet our goals
• Excellent communication and organization skills that enable you to succeed in a fast-paced, team-based environment.

Strongly Preferred

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• Experience in EdTech, HR Tech, or enterprise SaaS with complex buying committees and multiple stakeholder personas
• Hands-on experience with HubSpot, Salesforce, ZoomInfo, and at least one ABX/intent platform (6sense, Demandbase, PathFactory, or similar)
• Experience managing or contributing to brand and thought leadership programs alongside demand generation
• Familiarity with AI's impact on organic search and content discoverability, and how to adapt content strategy accordingly

What you need to be successful in this role

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• You are a systems thinker. You build frameworks before campaigns and strategies before tactics.
• You are intellectually honest about performance. You kill underperforming programs without sentiment.
• You are a builder by nature. Defining strategy and shaping a function energizes you more than running someone else's playbook.
• You treat brand as a demand generation lever, not a separate department.
• You understand that outbound is a tool, not an identity. You don't confuse activity for pipeline.
• You know how enterprise buyers actually buy — through peer trust, dark funnel research, and committee consensus — and you've built programs that work with that reality, not against it.
• You are comfortable managing several initiatives at once and are willing to change course based on evidence or changing priorities

Why Will You Love NovoEd?

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At NovoEd, the culture is one of high energy with an entrepreneurial atmosphere, combined with the stability and backing of Fidelity's Devonshire Investors.

• A collaborative work environment
• Fun remote social events
• Annual in-person all-company meeting
• Paid Parental Leave
• Flexible vacation days
• Comprehensive health care coverage
• Phone, internet & work-from-home reimbursements

Hiring Process

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To Apply: Submit a resume and a brief note (3–5 sentences) on what you think most B2B demand gen teams are getting wrong right now. We're not looking for a cover letter. We're looking for a point of view.

Step 1

Step 2 Step 3

After you apply, a recruiter may reach out to you for an introductory call.

If your background is a match for the role, we will reach out to schedule a phone interview. If you continue through the process, you will participate in virtual interviews with a total of 3–7 people, depending on the seniority of the role.