Director of Demand Generation

Who We Are?

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Founded in 2012 out of the Stanford Social Algorithms Lab, NovoEd is an enterprise talent development technology provider that enables organizations to scale high-impact learning, mentoring, and practice. Built on proven learning science, the NovoEd Platform drives engagement, collaboration, and skill application to develop a future-ready workforce. Global enterprises rely on NovoEd to foster deep capability-building and continuous workforce transformation.

Who Are You?

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The way enterprise buyers research, evaluate, and purchase has fundamentally changed — peer trust, dark funnel research, AI-assisted discovery, and committee-driven decisions now define the journey. The companies that win in this environment are the ones designing their go-to-market for how buying actually works today. That's the opportunity in front of you: architect a modern demand generation system from a strong foundation, with the autonomy to shape strategy and the backing to execute it. You'll own the full demand engine — inbound, outbound, brand-influenced demand, and the team that powers it — with a direct line to leadership and a true seat at the strategy table.

What Will You Do?

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Own the Demand Generation Strategy

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• Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days
• Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability)
• Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy
• Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline
• Manage rela...