Demand Generation Manager

Role Overview

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The Demand Generation Manager will own the top and middle of Audiohook's marketing funnel — building, executing, and optimizing coordinated GTM and digital marketing programs that generate qualified pipeline, accelerate sales cycles, and establish Audiohook as the category leader in performance audio advertising. You'll partner closely with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue.

Key Responsibilities

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### Coordinated GTM

• Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches, feature releases, and segment expansions
• Ensure messaging, targeting, and timing are aligned across every channel and customer-facing team
• Build and scale ABM programs targeting priority brand and agency accounts in coordination with Sales

### Digital Marketing & Campaigns

• Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events
• Manage paid media budget across LinkedIn, Google, programmatic, and industry publications — optimizing for CAC, pipeline velocity, and ROI
• Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting
• Partner with Content and Product Marketing on lead-generating assets: webinars, whitepapers, case studies, and gated reports

### Marketing Operations & Analytics

• Develop and maintain the marketing tech stack (CRM, marketing automation, intent data, analytics) and ensure clean data flow between systems
• Build attribution models and report on funnel health, channel performance, and pipeline contribution in weekly leadership meetings
• Increase marketing-sourced pipeline by a measurable amount within 6 months of hiring

### Cross-Functional Collaboration

* Partner closely with Sales on lead routing, follow...