Senior Director of Marketing

About the Company

We're a vacation rental company where great people create exceptional experiences. From our humble beginnings with a simple idea, we've grown into a trusted industry leader delivering genuine hospitality to every guest. What sets us apart isn't just our advanced technology or high property standards, but our culture of doing things the right way, building trust, and supporting each other as a team. When you join Casago, you're not just taking a job—you're becoming part of a company that values your contributions, invests in your growth, and gives you the opportunity to make a real impact on the homeowners and guests we serve every day.

About This Job

We're hiring a Senior Director of Marketing to lead marketing for Casago, the franchisor. You'll own the Casago brand and the demand behind it: building homeowner and guest awareness nationally, governing brand standards across the network, and stewarding the official franchise marketing fund on behalf of every franchisee who contributes to it. You'll work shoulder to shoulder with Franchise Operations, Franchise Success Managers, and the Vacasa.com / Casago.com website team to turn brand strategy into bookings, owner leads, and franchisee growth. This is a builder's seat reporting directly to the COO you'll set the strategy and own the outcomes.

Essential Job Functions

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make "national brand, local heart" something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it's applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting,...