Director, Global Marketing – Cenerimod

Mylan Inc. Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.

Every day, we rise to the challenge to make a difference and here’s how the Director, Global Marketing – Cenerimod role will make an impact:

1. Global Brand Strategy and Planning

• Define and evolve the global brand vision, positioning, and value proposition based on scientific evidence and market insights.
• Develop and manage the Global Brand Plan (GBP), including long-range forecasts, strategic imperatives, and tactical priorities.
• Lead the annual brand planning process, ensuring alignment across global and regional teams.
• Provide brand governance and ensure alignment with corporate portfolio and therapeutic area strategies.

2. Pre-Launch Preparation and Market Development

• Lead pre-launch activities including market shaping, disease awareness, and competitive intelligence initiatives.
• Partner with Medical Affairs to build the scientific narrative and prepare for data dissemination at key congresses.
• Oversee unbranded disease campaigns, early stakeholder engagement, and external communication frameworks.
• Establish global standards for launch readiness tracking, including KPIs and milestone dashboards.

3. Evidence Communication and Data Integration

• Translate Phase 3 clinical data into compelling, compliant brand narratives and commercial communication tools.
• Collaborate with Clinical and Medical functions on publi...