Director, Brand Marketing and Social

THE COMPANY

BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY

Director, Brand Marketing and Social

REPORTS TO

Chief Growth Officer

LOCATION

US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.

Birdy Grey is looking for a Director, Brand Marketing and Social to own the top of the funnel: everything that makes a bride discover, trust, and choose Birdy Grey. Sitting at the intersection of brand strategy and growth, this role will:

• Set the brand's point of view and lead campaign strategy across the seasonal calendar
• Own partnerships and collaborations as a pipeline of brand amplification and cultural relevance
• Lead organic social and influencer programs as discovery and acquisition channels
• Build the brand's presence through PR, earned media, events, and physical activations
• Own brand voice across every customer surface and evolve it as the brand grows
• Manage the brand and social budget and a team across social, influencer, and campaign support

This director is a brand builder with a genuine creative point of view, the deal sense to source and close partnerships, and the business instincts to balance long-term equity with near-term conver...