Brand Manager-Automotive Aftermarket (Wheels & Tires)

Join a Team That's Driving the Automotive Aftermarket Forward!

*Since 1969, The Wheel Group (TWG) has grown into a leading supplier of aftermarket wheels, tires, and automotive accessories. Our success is built on investing in our people, embracing innovation, and helping our dealer partners grow.*

*Led by CEO Wade Kawasaki, we're committed to building the future through technology, exceptional service, and a culture driven by passionate automotive enthusiasts. With 17 company-owned sales and distribution facilities serving customers across North America and in more than 40 countries worldwide, every team member plays a role in delivering the products, support, and experiences that set TWG apart.*

*If you're looking to build your career with a company that values teamwork, growth, and a passion for the automotive aftermarket, you'll feel right at home at TWG.*

About the Role

The Wheel Group (TWG) is seeking a Brand Manager – Wheels & Wheel Accessories to manage our front wheel drive & passenger car aftermarket wheel program as well as out wheel accessory program. You’ll be responsible for driving the continued success of our brands and overall promotion of the products in this category while ensuring our market position. New product development is a key portion of the role where you’ll continually look for trends and opportunities to expand our product offering to relevant markets while managing the creation and launch of those products. Knowledge of market peers and competitive price strategies is a fundamental area of the position. Strong relationships with key customers and company management will be vital to the position as well as maximizing brand awareness and customer appeal.

The ideal candidate would have experience in understanding wholesale distribution with a background in automotive vehicle accessories. A working knowledge of dealer or retailer needs, and a basic comprehension of marketing and sales principles is critical...