Director, B2B Performance Marketing

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Director, B2B Performance Marketing

SHRM is evolving into the world’s leading workforce performance partner by helping organizations navigate complexity, reduce risk, and unlock human potential at scale. We are not just responding to change—we are forecasting it, shaping it, and enabling enterprise leaders to act on it in real time. This is an opportunity to build a best-in-class performance marketing function that sets the standard for the future of B2B. This is a chance to build the performance engine behind one of the most important transformations in the world of work. We are looking for a leader who doesn’t just optimize campaigns—

but redefines how marketing drives revenue, influences buyers, and proves impact.

We are seeking a Director of B2B Performance Marketing to architect and lead SHRM’s next-generation performance engine—one that directly drives enterprise pipeline, revenue growth, and customer acquisition efficiency. This role directs our overall B2B lifecycle marketing, sales enablement, demand generation and supports multiple sales teams covering large accounts, midmarket and SMB as well as our advertising sales team. This role is for you if you are smart, hard-charging, and driven for measurable results. Join us if you already know that today’s buyers don’t wait for sales—they self-educate, compare, and decide earlier. You know how to build systems that: Creates demand, captures demand, and converts demand.

This leader will operate at the intersection of data, AI, media, and revenue strategy, building a system th...