Digital Marketing Specialist

SEO & Digital Marketing Responsibilities

SEO & Organic Growth

• Develop and implement SEO strategies to improve website rankings, organic traffic, and lead generation.
• Conduct keyword research, competitor analysis, and website audits.
• Optimize on-page and off-page SEO activities, including meta tags, content optimization, technical SEO, and link-building campaigns.
• Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools.
• Identify new opportunities to increase online visibility and search engine rankings.

Content Creation & Content Marketing

• Create high-quality, engaging, and SEO-friendly content for company websites, landing pages, blogs, and marketing campaigns.
• Write and publish blog articles regularly to improve brand authority and search engine rankings.
• Develop case studies, whitepapers, newsletters, press releases, and promotional content.
• Collaborate with internal teams to create content that supports business development and lead generation objectives.
• Ensure all content aligns with the company's brand voice and marketing goals.

Social Media Marketing

• Create, schedule, and manage content for LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other relevant social media platforms.
• Develop engaging social media posts, graphics, campaigns, and promotional content.
• Increase brand awareness, engagement, and follower growth across all social channels.
• Monitor social media trends and recommend new strategies to improve online presence.
• Respond to comments, messages, and inquiries in a professional and timely manner.

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across Google Ads, LinkedIn Ads, Facebook Ads, and other platforms.
• Manage email marketing campaigns and lead nurturing activities.
• Track campaign performance and prepare monthly reports with insights and recommendations.
• Support marketing automatio...