Digital Marketing Specialist

Freelance digital marketing specialistHeart & Health Medical, PLLC · Long Island, NY (remote / hybrid) Freelance / contractor $30–$50/hr · flexible Remote-friendly HealthcareAbout Heart & Health Medical

Heart & Health Medical, PLLC is a physician-owned multi-specialty practice serving patients across Long Island, NY, with a growing presence across cardiology, primary care, and specialty care services. As we expand our patient outreach and digital footprint, we are looking for a skilled freelance digital marketing specialist to help us connect with the communities we serve.

Position overview

We are seeking a results-driven freelance digital marketing specialist to manage and grow our online presence. This is a flexible contractor engagement — ideal for someone with healthcare or medical practice marketing experience who can hit the ground running across social media, SEO, and paid advertising. You will work closely with practice leadership to build brand awareness, drive patient acquisition, and support our mission of accessible, high-quality care.

What you will do

• Develop and execute a social media strategy across Instagram, Facebook, and LinkedIn
• Create engaging, HIPAA-compliant content (posts, reels, graphics, patient education materials)
• Manage and optimize our Google Business Profile and online reputation (reviews, Q&A)
• Conduct keyword research and implement on-page SEO improvements across heartandhealth.com
• Plan and manage Google Ads and Meta (Facebook/Instagram) paid ad campaigns
• Track and report on campaign performance — impressions, clicks, conversions, cost-per-lead
• Coordinate with our website team on landing pages and SEO-driven content updates
• Ensure all content and campaigns comply with HIPAA and healthcare advertising regulations

Required qualifications

• 5+ years of digital marketing experience, with a portfolio of results
• Hands-on experience managing Google Ads and Meta Ads campaigns
• Proficiency in SEO tools...