Digital Marketing Specialist

We are seeking a Digital Marketing Specialist in the manufacturing and B2B industry. This role is responsible for developing, implementing, and optimizing multi-channel digital marketing campaigns that drive engagement, conversions, and measurable business results. The ideal candidate has strong expertise in marketing automation platforms, SEO/SEM, data analytics, and content strategy, with the ability to collaborate across teams and ensure alignment with brand objectives.

Job Responsibilities

• Develop and execute multi-channel digital marketing campaigns using automation platforms such as HubSpot, Pardot, or Marketo.
• Analyze customer journeys across multiple touchpoints and optimize campaigns based on data insights.
• Measure and report campaign performance against KPIs and ROI targets.
• Identify and implement innovative digital growth strategies based on trends and analytics.
• Conduct competitive analysis, including digital footprint and market positioning.
• Perform keyword research and manage SEO/SEM and paid advertising campaigns (Google Ads, LinkedIn, Facebook, retargeting).
• Integrate and manage data between Salesforce and marketing automation platforms to streamline processes.
• Build and manage social media presence, including content planning and calendar management.
• Maintain and enhance the company website using WordPress.
• Develop digital training materials and support tools for internal and external stakeholders.
• Manage and optimize eCommerce content for third-party platforms.
• Research and recommend new tools and technologies to improve digital marketing capabilities.
• Create presentations, webinars, and marketing assets to support campaigns and sales initiatives.
• Collaborate with the marketing team on branding, visuals, and overall marketing strategy.
• Perform additional marketing-related tasks as needed.

Qualifications

* Minimum of 5 years of experience in digital marketing, pre...