Digital Marketing Coordinator

Overview

MAP360co is an award-winning, full-service, Marketing, Advertising, and Publicity firm located in the heart of New York City on West 35th Street. There is nothing we haven't done in our 15 years working with the top players in the entertainment industry.

We are currently looking for a Digital Marketing Coordinator who is eager to learn and gain hands on experience in the exciting, fast-paced industry of entertainment marketing! The Digital Marketing Coordinator will report directly to the Head of Paid Digital. This candidate will assist with day-to-day needs relating to building out and maintaining digital advertising campaigns across various platforms and DSPs. They will also be expected to assist with the creation of decks and presentations used to report results to clients.

Responsibilities

- Plan, build, launch, and optimize digital advertising campaigns across Meta Ads, Google Ads, programmatic DSPs and additional platforms as needed. - Manage campaign setup, including audience targeting, budgets, bidding strategies, tracking, and ad trafficking. - Load up creative and build out ad frameworks while collaborating with the creative department on art needs. - Report on campaign success metrics and communicate effective optimization suggestions.

Qualifications

- College graduate with 1- 3 years of experience in Digital Marketing focusing on Paid Digital Ad Platforms (Meta Ads, Google Ads, and Programmatic Buying) - Experince with launching campaigns across various Digital ad buying platforms - Must be certified in Meta Business Marketing Strategy - Must have at least two (2) Google Ads related Certifications - Knowledgeable about SEO best practices and implementation is a huge plus - Knowledge about Pixel/Tag tracking and implementation (Google Tag Manager and Meta Conversion API) - Strong analytical skills and the ability to interpret campaign performance data and provide insi...