Digital Marketing Coordinator

General Purpose

The Digital Marketing Coordinator supports the execution of Alpine Bank’s digital and social media initiatives. This role focuses on content publishing, community engagement, performance reporting, and brand consistency across digital channels.

This position plays an important role in strengthening customer engagement and maintaining the Bank’s online presence in alignment with established marketing strategy, compliance standards, and brand guidelines. This position can be based out of any of Alpine Bank location depending on space availability.

Essential Duties/Responsibilities

*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.*

• Manages the overall digital client and prospect outreach platform for the company, including email, social media and transmission technologies (RSS, subscription, etc.).
• Works with Digital Marketing Manager to create an effective email strategy, including access to CRM, digital outbound platform, and overall reporting.
• Creates and monitors overlapping multi-variant outbound campaigns, creating a focus on client engagement from top of funnel to bottom of funnel.
• Executes daily publishing, scheduling, and monitoring of content across email and social media platforms in alignment with approved marketing strategy and content calendars.
• Works with alternative staffing to compile, analyze, and distribute recurring performance reports; provide insights on engagement, audience growth, and content effectiveness.
• Collaborates with the web team to create effective digital journeys, including campaign logistics and digital roadmap user experience expectations.
• Maintains and enforces brand standards across digital platforms, collaborating cross-functionally to ensure visual and messaging consistency.
• Ensures all digital communications align with Alpine Bank’s values, regulatory requirements, risk management standards, and internal approv...