Digital Communications Manager (Cannabis Industry)

Claybourne Co. is a top-selling North American cannabis cultivator and lifestyle brand built on premium products, intentional design and culture-forward storytelling. Our brand lives at the intersection of quality, craft and attitude. As we expand across new territories, product categories and lifestyle offerings, we're seeking a communications-driven digital marketer to own how our story shows up across e-mail, web and social operations.

Job Overview

Claybourne Co. is looking for a seasoned, Digital Communications Manager to join our creative team in Perris, CA.

The Digital Communications Manager owns Claybourne Co's digital messaging strategy and execution across e-mail, web content and social operations - ensuring the right message reaches the right audience at the right moment.

Key responsibilities

E-mail and Lifecycle Communications (Primary Focus)

Owns B2B and B2C e-mail communications including but not limited to

• New product launches
• Merchandise releases
• Territory launches
• Brand and lifestyle newsletter

Organize, segment and maintain e-mail lists by audience, market and engagement

Develop e-mail list growth strategies and plans via all digital channels

Write and edit e-mail copy to ensure clarity, brand voice and effectiveness

Build and manage e-mail flows

• WelcomeOn-boarding
• Launch sequences
• Back-in-stock notifications
• Event and merchandise follow-ups

Manage cadence, frequency and deliverability of best practices

Social OperationsCampaign Pla

nning

Plan and manage digital content calendars aligned with

• Product launches
• New market expansions
• Merchandise drops and brand moments

Coordinate messaging across e-mail, web and social channels

Brief internal designers and video teams on content needs and timelines

Ensure message consistency across all digital touchpoints

Product LaunchMarket Communications

* Support product and market launc...