L.A. Writers' Lab

Marketing Coordinator (part-time, remote)

Remote, US$52,000-$62,400Posted 2 days ago

Remote Part-Time Content Marketing Social Media Email & Lifecycle Public Relations $50k-$74k

Job Description

About the role

You'll help more writers discover Alan Watt's workshops and sign up for them. Alan Watt is a bestselling novelist and the founder of LA Writers' Lab (now alanwatt.com), which runs online workshops such as The 90-Day Novel®, The 90-Day Memoir®, Rewrite Master Class, and Story Day. You'll run the email promos, keep a weekly count of sign-ups for every class, keep the blog flowing and turn its readers into students. Claude (AI) drafts much of the routine work, so this role is about judgment, follow-through and numbers, not volume.

Role at a glance

Hours

15-20 hours a week

Pay

$25–30 per hour depending on experience

Location

Remote; regular weekday hours in US Pacific time

Type

Part-time, ongoing

Start

As soon as possible (to confirm)

What you'll do

Email Marketing

Plan class promotions with Alan, then edit and send the promotional emails and the monthly newsletter. Build and maintain the email automations, and segment the list so each group of writers gets the right message. Report on how each email performed.

2-3 hours/week

Analytics and Reporting

Track how well email, the blog and the app are working, from first visit through to sign-up and sale. Turn the numbers into clear, regular insights for Alan, so marketing decisions are based on what actually brings in students.

1-2 hours/week

Content Marketing

Upload and schedule posts with images that carry humor and charm. Make sure the blog turns readers into subscribers and students, with clear calls to action, free downloads and links to classes.

3 hours/week

YouTube

Hand Alan's recordings to the video editor, check the edit, design thumbnail, and embed each video in its blog post

2-3 hours/week

Social Media

Schedule 2–3 posts a week from existing content, with tracked links

1 hour/week

Public Relations

Send monthly review invites and add new testimonials, with photos, to the site

0.5 hour/week

Story Lab

Help bring Story Lab, Alan’s new online home for writers, to market. Plan and run the launch with Alan, then keep members joining and engaged with ongoing campaigns, onboarding emails and content that shows writers what Story Lab offers.

5 hours/week

What you'll need

Must have

A strong writer and editor who can match a warm, personal voice (Alan's)
Comfortable with numbers: you read email and website reports and keep a tidy spreadsheet
Organized and reliable with deadlines; you raise problems early
Experience sending email campaigns (ActiveCampaign or similar)
Happy working alongside AI tools: you review and improve drafts rather than write everything from scratch

Nice to have

WordPress and Elementor basics
Fluent with Claude
Canva
An interest in writing, books, or creative education

Tools you'll use

ActiveCampaign (email), WooCommerce, Elementor and WordPress (orders and blog), Google Analytics, Google Sheets and Docs, Canva, YouTube Studio, Meta Business Suite, Slack and Zoom, and Claude for drafting. You'll get training on the team's own checklists and workflows.

How success is measured

Success is measured by sign-ups, not by how much gets posted.

Classes fill: Enrollment is tracked for every upcoming class, so any class that needs a boost is spotted early and gets the extra promotion it needs.
Every promotion is measurable: each email, ad and post has a tracked link or its own discount code, so its sales can be counted.
The blog turns readers into students: the top 50 posts each have a working call to action, and blog-to-email sign-ups rise from about 23 a month.
A steady rhythm: the newsletter goes out on the 1st, blog posts are scheduled 1–2 weeks ahead, and Alan gets a weekly sign-up update and a monthly email report.