Demand Gen Marketing Specialist

Demand Gen Marketing Specialist

All About Aeries

Aeries is a leading EdTech company with a data-driven Student Information System (SIS) used by over 750 K-12 school districts with millions of users throughout California and Texas. With a rich history of innovation and a proven track record of developing software focused on the whole student, Aeries ensures that student data empowers success and never impedes.

At Aeries, our mission is to deliver data-driven, intuitive, and innovative solutions that unite learning communities to advance student success. We believe strongly in the supporting role of technology in education but recognize that there’s no replacement for the wisdom and determination of the real people supporting students’ academic successes every day. That’s why our goal is to build tools that allow educators to focus on what they do best: educating. About the Job

The Demand Gen Marketing Specialist is a mid-level, individual contributor role on the Marketing and Communications team, reporting directly to the Director, Marketing and Communications. This position is central to driving pipeline growth across Aeries’ suite of solutions including Aeries Student Information System, JumpRope, and ActivityHero. The ideal candidate is a creative, detail-oriented marketing professional who thrives in a collaborative environment and brings a builder’s mindset to every campaign. You will work cross-functionally to develop and execute multi-channel demand generation programs that fuel the sales funnel and accelerate revenue.

What You’ll Do

• Design, coordinate, and execute multi-channel demand generation campaigns across email, paid digital advertising (LinkedIn, Google Ads), social media, web, and video to generate and nurture marketing qualified leads.
• Create, schedule, and track performance for digital and print marketing content, including blogs, webinars, case studies, social posts, and website copy.
• Build and manage advanced email campai...