Creative Specialist (Paid Media)

#### Description

Rankings.io helps elite law firms dominate the digital landscape, generate qualified leads, and sign more cases. We're hiring a Creative Specialist (Paid Media) to produce high-performing ad creative across paid social, programmatic/display, YouTube, Google, landing pages, and other digital advertising placements.

This is not a social media manager or organic content role. This is a hands-on paid media creative production and design role. You'll turn campaign strategy, audience insights, offers, hooks, scripts, and performance data into polished, compliant, conversion-focused assets, including: static ads, animated ads, HTML5/programmatic display, short-form video edits, motion graphics, thumbnails, landing page visuals, and creative testing variations.

The ideal candidate has at least 4 years of relevant experience and a portfolio that showcases high-quality paid media creative. The work needs to look strong, communicate quickly, follow platform and legal advertising requirements, and drive measurable campaign performance.

While paid media is your primary focus, you'll also collaborate with the broader Creative team and may occasionally support other marketing or design initiatives as business needs evolve.

#### Responsibilities

• Paid media asset production: Create static, animated, motion-based, and video assets for paid social, programmatic/display, YouTube, Google, landing pages, and other campaign needs.
• Creative testing variations: Produce purposeful variations across hooks, CTAs, headlines, layouts, formats, visual treatments, and audience angles so the Paid Media team can test what works.
• Display & programmatic creative: Build HTML5 ads, animated display assets, and programmatic-ready creative that meet platform specs and campaign requirements.
• Short-form video editing: Edit paid video assets: cutdowns, pacing adjustments, overlays, captions, subtitles, resizing, and basic motion enhanc...