Copywriter - North America

Reolink

, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.

Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

Job Summary

We're seeking a talented Copywriter to craft compelling, consumer-focused messaging and help define the Reolink brand voice in North America. In this role, you'll bring your security camera and smart home solutions to life through clear, benefit-driven storytelling that educates, reassures, and inspires homeowners and businesses to protect what matters most. You'll collaborate closely with the Creative Director and cross-functional teams to translate global brand strategies into clear, engaging, and high-performing locally relevant copy. The ideal candidate has a sharp ear for brand voice, a knack for simplifying technical features into relatable benefits, and the ability to write across digital, retail, and campaign channels with precision and persuasion.

Key Responsibilities

• Develop clear, persuasive, and on-brand copy for product launches, website content, email campaigns, social media, retail packaging, ads, and video scripts.
• Translate complex technical product features (e.g., 4K resolution, solar power, smart detection) into simple, benefit-driven messaging that resonates with North American consumers.
• Maintain and evolve a consistent brand voice that feels approachable, trustworthy, innovative, and empowering—aligned with global standards but tailored to local preferences.
• Collaborate with designers, the Creative Director, social media, PR, and product teams to creat...