Contract Product Marketing and Execution

Contract Product Marketing Strategist

Physicians Preference Vitamins is seeking an experienced, hands-on Contract Product Marketing Strategy and Execution expert to build and execute product-specific marketing campaigns that drive product awareness, ecommerce revenue, and new guest acquisition.

This is a 20-hour-per-week contract role for a proven product marketer who can think strategically and execute independently. The role will begin with one priority supplement product, expanding to additional products as results are achieved.

This is not a general company brand awareness role. The primary focus is increasing product awareness and adoption while driving measurable growth in new unique guests, e-commerce sales, and product specific revenue. Success will be measured product by product, based on the contractor's ability to create and execute campaigns that attract new purchasers, increase conversions, and grow revenue for each featured vitamin and supplement.

About the Role

The ideal candidate is a hands-on strategist and execution individual contributor with experience building product marketing campaigns from the ground up. This person should be able to develop go-to-market strategy, create compelling product messaging, execute multichannel campaigns, analyze performance, and optimize based on results.

This role will report jointly to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins.

Key Responsibilities

Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion.

Create and manage product-focused campaigns designed to increase awareness, educate new audiences, and drive ecommerce purchases.

Execute multichannel marketing tactics, including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, s...