Content and Email Marketing Specialist

#### About the Role

At Alaska Gear Company, we build gear designed for people who go further, from backcountry remote camps to everyday life in Alaska. Our products are built around durability, function, and real-world use in some of the harshest conditions on earth.

We’re looking for a Content and Email Marketing Specialist to help us tell that story and drive customer engagement across our marketing channels. This role blends strategy, execution, and organization helping shape the content we create while also owning the systems and campaigns that bring it to life. Email marketing is the core of the role, but you’ll also help bring our blog, YouTube channel, and paid media campaigns to life using performance driven marketing while helping maintain a consistent brand voice across every touchpoint.

This is an ideal opportunity for someone who wants broad exposure to content and lifecycle marketing at a growing outdoor brand. You’ll work closely with our marketing team, designers, and contract writers/videographers and you’ll learn the full content engine from strategy to send.

What You’ll Do

#### Email Marketing

• Plan, build, and send email campaigns — product launches, promotions, seasonal pushes, content newsletters, and customer education.
• Own our email automations and lifecycle flows: welcome series, browse and cart abandonment, postpurchase, winback, replenishment, and VIP/loyalty journeys.
• Segment lists thoughtfully and run A/B tests on subject lines, creative, send times, and offers to improve open, click, and conversion rates.
• Maintain a rolling email calendar that aligns with promotions, content drops, and inventory priorities.
• Monitor deliverability, list health, and unsubscribe trends; flag and address issues quickly.

#### Content Strategy

* Help shape our content strategy across email, blog, YouTube, and social — identifying audience segments, messaging themes, and the role each channel plays in the customer journey....