Community & Growth Marketing Specialist

WellStreet Urgent Care is looking for a Community & Growth Marketing Specialist to drive local market presence, grand opening execution, and center level marketing across our growing portfolio of urgent care brands. This is a hands-on, hybrid role for a mid-level marketer who thrives at the intersection of community engagement, project execution, and cross-functional collaboration. You will serve as the marketing team's project manager for all new clinic grand openings, own center level marketing efforts across active markets, and support content, collateral, and community communications that keep our brand showing up consistently and powerfully at the local level.

What You'll Do

Grand Opening Project Management

* Serve as the dedicated marketing project manager for all new clinic grand openings across all partner brands

* Own and maintain the grand opening project plan in Monday.com, ensuring all marketing tasks, deadlines, and stakeholder dependencies are clearly documented, assigned, and moving forward on schedule

* Coordinate with the real estate team on new location signage, exterior branding, and location-specific identity needs, ensuring all physical brand elements are accurate, on brand, and delivered ahead of opening day

* Partner with operations, real estate, and the creative team to align on timelines, asset needs, and day-of logistics

* Attend grand opening events as needed and contribute to a continuously improving grand opening playbook that scales with the organization

Center Level Marketing

* Research, evaluate, and manage local sponsorship and event opportunities across all active markets, aligned with each partner brand's community strategy

* Maintain and update the center level marketing budget tracker across all markets, ensuring accurate spend categorization, coding, and reporting against approved allocations

* Manage swag store coordination through the approved vendor platform, including approvals, o...