Channel Marketing Coordinator – Partner Engagement & Activation

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

Channel Marketing Coordinator – Partner Engagement & Activation

Location: United States (Hybrid, Remote)

Department: Marketing – Channel & Field Marketing

Reports to: Head of Channel and Field Marketing, NA

The Channel Marketing Coordinator – Partner Engagement & Activation is responsible for keeping 8x8's North America partner community informed, motivated, and connected through consistent communications, program activation, and MDF-fueled demand programs. This is a to-partner marketing role focused on building the engagement engine that drives TSD, agent and reseller mindshare and ensures partners are equipped and incentivized to bring 8x8 to market.

This is a great opportunity for an early-career marketer looking to build deep expertise in channel and field marketing within a fast-moving SaaS environment.

Responsibilities

• Own the TSD marketing relationship and activation program — including monthly themed content, digital rooms, quarterly contests, and sponsorship activation plans tied to measurable pipeline outcomes
• Design and deliver quarterly SPIFs and ongoing Reseller Partner Program communications to keep NA partners informed, incentivized, and engaged
• Run the monthly partner newsletter and support PAYG launch readiness communications
• Support 8x8's presence at Channel Partners Expo — the premier NA channel event — to build partner preference, deepen existing relationships, and increase 8x8 mindshare across the NA partner community
• Support the NA Partner Roadshow execution, including logistics, partner outreach, and follow-up coordination
• Track partner engagement metrics (newsletter open rates, SPIF participation, webinar attendance) and report on performance quarterly
• Collaborate with Channel Account Managers (CAMs) to ensure commu...