Campaign Management Leader (Home Care Marketing)

Job Description

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The Campaign Management Leader is BrightStar Care's channel execution specialist — the person who takes a campaign brief and delivers it across every relevant channel simultaneously, with precision and speed. This is not a channel-specific role. The Campaign Management Leader is channel-agnostic, owning paid search, paid social, organic, email, programmatic, and social execution as a unified function rather than a collection of siloed specialties.

This role exists to eliminate the most common failure mode in franchise marketing: a national campaign strategy that reaches franchisees weeks after it was planned, through a sequential chain of channel specialists who each add time, handoffs, and inconsistency. The Campaign Management Leader solves this by owning all channel execution in one seat — receiving the brief, building the campaign across channels in parallel, and launching coordinated programs that reach the right audiences at the right time.

The Campaign Management Leader reports to the Sr. Director, Performance Marketing & Demand Generation and works in close daily partnership with the Demand Generation Leader, the Brand track, and the Sr. Director, Marketing Operations on campaign attribution and GMF spend tracking.

Channel-Agnostic by Design

The Campaign Management Leader does not specialize in one channel and hand off to others. They own all channels as a unified execution mandate — eliminating handoffs, reducing time-to-market, ensuring message consistency, and creating a single point of accountability for campaign execution quality. If a campaign underperforms, this role knows why — because they ran it.

Responsibilities

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01

Full-Channel Campaign Execution

• Own the end-to-end execution of BrightStar marketing campaigns across all digital channels — SEO, PPC, social, email, and YouTube and traditional channels – TV, print and direct mail.
• Execute c...