Brand Manager

ABOUT THE ROLE

We are seeking a Brand Manager to join our Marketing team and support both CellCore and Biocidin. This role develops and executes brand strategies that increase awareness, deepen engagement, and drive revenue growth across consumer and practitioner audiences.

The ideal candidate is an organized, results-oriented brand marketer who combines strategic thinking with disciplined execution. Success in this role requires strong project management, commercial and analytical judgment, an interest in health and wellness, and the ability to align cross-functional teams, maintain momentum, and deliver high-quality work with urgency and accountability.

KEY RESPONSIBILITIES

o Brand Strategy, Planning & Insights Translate business objectives and consumer and practitioner insights into clear brand positioning, priority audiences, annual objectives, and integrated marketing plans for CellCore and Biocidin. Conduct category and competitive analyses and translate research, performance data, and emerging trends into actionable recommendations and whitespace opportunities.

o Customer Journey, Channel & Campaign Management Define cohesive consumer and practitioner experiences across digital, e-commerce, education, events, sales enablement, and other priority touchpoints. Develop strategic creative briefs and lead campaigns, product launches, and brand initiatives from planning through activation, coordinating content and creative development, channel readiness, stakeholder approvals, and post-launch evaluation.

o Cross-functional Leadership & Project Execution Drive alignment across brand, creative, digital, product, sales, operations, and other partners by clarifying priorities, ownership, dependencies, and decisions. Build and manage timelines, identify risks early, maintain momentum, and ensure deliverables are completed on time and to established standards.

o Budget, Performance & Optimization Manage assigned brand budgets, track spending against plan, support forecasting, and recommend resource allocation based on revenue objectives, profitability, and marketing performance. Define success measures for key initiatives, maintain dashboards, interpret brand and commercial results, and recommend optimizations based on insights and business priorities.

o Brand Governance, Compliance & Operations Steward brand positioning, voice, messaging, and visual standards across touchpoints; partner with cross-functional teams to support accurate, compliant claims and consistent brand execution. Develop and improve marketing procedures, and organize files and brand assets to support efficient access, collaboration, and version control.

WHAT YOU BRING

o Demonstrated experience developing annual brand plans and leading integrated campaigns, product launches, or other marketing initiatives from strategy through execution and evaluation

o Strong written, verbal, and presentation skills, including the ability to develop clear creative briefs, strategic recommendations, and executive-ready presentations

o Proven cross-functional leadership and project management capabilities, including stakeholder alignment, timeline and dependency management, risk identification, prioritization, and proficiency with tools such as Wrike, Jira, or Asana.

o Experience using consumer, practitioner, market, competitive, and performance insights to inform brand positioning, channel plans, and marketing optimization, with working knowledge of budgets, forecasting, commercial metrics, and Microsoft Excel, PowerPoint, and Outlook

o Detail-oriented, organized, and resourceful, with experience maintaining brand standards, supporting compliant claims, and managing marketing procedures, files, and assets

PREFERRED QUALIFICATIONS

o Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience

o 3–5 years of experience in brand marketing, integrated marketing, or a related discipline, preferably in CPG, dietary supplements, health and wellness, or another regulated consumer category

o Experience in a startup, high-growth, or entrepreneurial environment

o Experience working with consumer and practitioner audiences across both brand-building and performance-oriented marketing channels

Pay: $110,000.00 - $135,000.00 per year

Benefits

• 401(k)
• 401(k) 4% Match
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Remote