Igel Technology
B2B Copywriter and Editorial Lead
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Job Description
LOCATION
Fort Lauderdale FL
THE ROLE
We’re seeking a sharp, strategic B2B Copywriter ready to act as the Chief Editor across our content marketing ecosystem. You’ll craft and shape compelling narratives that cut through the noise—and help elevate IGEL’s voice as a global thought leader in secure end-user computing.
TASKS AND RESPONSIBILITIES
* Write and edit a wide range of B2B content, including: * Blogs, whitepapers, eBooks, case studies, ghostwritten executive content, landing pages, email sequences, and website copy * Press releases, media statements, and analyst-facing materials that reinforce strategic positioning * Serve as Chief Editor, owning IGEL’s editorial standards, tone of voice, and copy quality across all formats * Refine and elevate content that other writers and contributors developed, ensuring brand alignment and excellence * Craft narratives that bring complex topics such as Zero Trust, VDI/DaaS, and secure endpoint management to life * Shape and evolve IGEL’s content architecture and messaging framework across the customer journey * Translate technical value into compelling stories for multiple audiences—including CIOs, security leaders, and IT practitioners * Work cross-functionally with Product Marketing, Demand Gen, Field Marketing, and Sales Enablement to align content with GTM priorities * Partner with Channel and Partner Marketing to co-create joint stories, campaigns, and co-branded assets. * Contribute to field programs by scripting customer wins, packaging speaker content, and supporting sales motions with tailored messaging * Drive best practices in SEO, performance analytics, and web-based storytelling * Collaborate with designers to enhance narrative delivery through visual storytelling (PowerPoint, Canva, etc.) * Maintain and manage the content calendar, ensuring a healthy, strategic pipeline of impactful work
EXPERIENCE AND QUALIFICATIONS
* 3–5 years of B2B copywriting...
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