AVP, Marketing Technology Activation and Growth, P&C Marketing

Job ID

R0118682 Date posted 07/01/2026

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

The AVP of Marketing Technology Activation & Growth reports directly to the SVP of P&C Marketing and brings focus on continuously improving how USAA serves its 14M+ members by partnering across the Association to connect data, technology, and execution, while driving ongoing innovation in P&C marketing. This executive leader is accountable for driving value from MarTech, data, and innovation, with a clear focus on translating capabilities into measurable business impact across P&C Marketing and the broader association. This role ensures that investments in technology and data deliver tangible outcomes, owning value realization while advancing marketing execution. This leader brings deep expertise in MarTech activation, with a strong emphasis on evolving capabilities to continue to modernize how we go to market. They partner across the association to connect data, technology, and execution, leading the use of our technology ecosystem to drive acquisition, conversion, and deepening through disciplined audience strategy, lifecycle design, and personalized, connected member experiences. They own the design and orchestration of end-to-end journeys across channels including email, SMS, outbound calling, and onsite experiences to create relevance and outcomes...