Associate Director, Social Marketing & Strategy

Job Description

We’re looking for an Associate Director, Social Marketing & Strategy to lead social strategy across key clients, with a strong focus on campaign-driven work within Integrated Agency Teams (IATs). This role is responsible for translating brand and paid campaigns into effective, culturally relevant, social-first ideas and executions—not just always-on content.

You’ll play a key role in making integrated campaigns work on social, acting as a confident and credible voice in cross-functional settings. This includes pushing recommendations, engaging in thoughtful debate, and influencing decisions—while maintaining strong relationships and reading the room.

Role Responsibilities

• Lead the social workstream within IATs, ensuring integrated campaigns translate into strong social executions
• Develop and optimize social strategies aligned to campaign objectives and KPIs
• Partner closely with other IATs, as well as internal Account, Creative, Paid Media, and Influencer teams to deliver cohesive work
• Advocate for social best practices and push work forward with confidence and clarity
• Act as an authoritative voice in meetings, comfortable operating “toe-to-toe” with stakeholders
• Balance conviction with diplomacy, and able to challenge thinking without being overly bullish
• Apply strong strategic thinking grounded in human behavior, culture, and platform dynamics
• Ensure your POV is heard while building trust and strong cross-functional partnerships
• Brief creators and guide content development to deliver high-quality, insight-driven work
• Use performance data and social analytics to inform optimization and creative direction
• Communicate clearly and confidently with senior stakeholders, adapting style to the room
• Foster collaboration across teams with a people-first mindset
• Navigate competing priorities, personalities, and evolving demands effectively
• Manage multiple workstreams in a fast-paced environment with frequent...