Associate Dean for Enrollment Strategy and Growth

Location Charlottesville, Virginia, United States of America Category Student Services, Health, & Wellness The Rector & Visitors of the University of Virginia Job Id R0084227 Job Type Full time

JOB DESCRIPTION Position Overview

The University of Virginia's School of Continuing and Professional Studies (SCPS) seeks a strategic, data-driven leader to serve as Associate Dean for Enrollment Strategy, Management, and Growth. Reporting to the Dean and serving as a member of the Senior Leadership Team (SLT), the Associate Dean sets SCPS's enrollment growth strategy and oversees the management of admissions, financial aid, the registrar, and student success operations.

The Associate Dean leads the end-to-end enrollment strategy for SCPS’s credit and noncredit portfolio, translating market demand into enrollment plans, revenue targets, and operational execution. The role partners closely with academic and student success teams to support persistence, completion, and post-completion outcomes and operates as a central integrator across marketing and admissions. The Associate Dean's direct reports span the full enrollment function, including admissions, financial aid, the registrar's office, and student success.

This role combines portfolio-level strategy with hands-on execution, requiring both vision and operational discipline.

Scope and Accountability

The Associate Dean is accountable for the following outcomes, with progress reported regularly to the Dean and SLT:

• Annual and multi-year enrollment growth across the SCPS portfolio, measured across program, population, and modality, with targets aligned to school priorities.
• Accountability for optimizing net tuition revenue and full-funnel performance, including discount strategy, financial aid leveraging, conversion improvement, persistence, retention, completion, and post-completion outcomes—acked and benchmarked by population segment against best-in-class standards.
• **High stan...