VP, Marketing (Fully Remote)

Who We Are & What We Do: Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 400+ districts from over 40 states, our vision is to be the most effective national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

We don’t play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit Corporation. We prioritize mission alongside profit. We embrace self-management, transparency, collaboration, initiative, and making a difference in the world.

If using innovation to reimagine education in service of equity energizes you - join our team!

The Calling: The VP of Marketing is a senior leadership role on the Revenue Team and is responsible for driving brand awareness, demand generation, and revenue growth. Reporting to the CRO, you will own the full marketing function — from strategy and messaging to team leadership and execution. This is an opportunity to build a high-impact marketing engine at a mission-driven company with meaningful market traction.

What You Will Achieve:Marketing Strategy

• Own a marketing strategy that directly accelerates growth — one that connects brand positioning, buyer education, and pipeline growth into a coherent, measurable system.
• Give Branching Minds a clear, consistent voice in the market: a narrative that resonates with district leaders, stands apart from competitors, and holds up across every channel and audience.
• Equip the whole organization to communicate consistently — keeping Sales, CS, and Product aligne...