Vice President Product Marketing

### Vice President, Product Marketing

Reports To

CMO

Location

Remote (US)

Archer is looking for a leader to own the Archer go-to-market story end to end: positioning, messaging architecture, competitive strategy, analyst placement, launches, and the sales enablement. You have competed at the platform level in enterprise SaaS, run an AI-native product positioning play, and know how to build a PMM organization that operates with an AI-first mindset.

What You'll Do

• Own the narrative. Establish the differentiation story that sets Archer apart, elevate Archer as an innovator, and define the category Archer should own.
• Build the messaging architecture. Develop segmentation, personas, ICP definition, and segment-specific messaging variants for CCO, CRO, and CISO.
• Translate the narrative into a sales motion that wins. Build sales enablement assets, decks, demo scripts, ROI models, and objection-handling frameworks that map to the buyer's journey, complement our ABM approach, and help the GTM team win new-logo accounts across target verticals.
• Lead product launches. Own GTM strategy, field readiness, enablement, and post-launch measurement, making the customer the hero of our content and amplifying their voice across Archer's channels.
• Own competitive strategy and analyst relations. Run battlecards, win/loss analysis, and quarterly competitive briefs, and shape the analyst narrative and evidence trail for Gartner, Forrester, and IDC across Magic Quadrant, Wave, MarketScape, and RiskTech100 evaluations.
• Build the PMM engine. Lead a high-performing team and govern the AI agents that run inside the function, including output review cadence and human-in-the-loop quality gates.
• Carry the narrative externally. Partner with the CEO, CCO, and CPTO on positioning and serve as a public voice for Archer in keynotes, analyst briefings, customer advisory boards, and industry events including Archer Summ...