Vice President, Growth Marketing

### Vice President, Growth Marketing

Location

Remote (Bay Area, SF Preferred)

Reports to

Chief Marketing Officer

### About Midi Health

Midi Health is fundamentally transforming the healthcare landscape for women in midlife. We are the nation's leading virtual care platform delivering expert, insurance-covered clinical care tailored specifically to the unique health and wellness needs of women navigating this critical life stage. As one of the fastest-growing digital health platforms in the country, we are venture-backed by top-tier investors and trusted by a rapidly expanding nationwide patient base. To fuel our next phase of hyper-growth, we are aggressively scaling a unique dual-revenue engine: unifying our core, trust-driven clinical telehealth services with a rapidly expanding consumer e-commerce product portfolio. We are investing heavily in re-architecting our acquisition infrastructure into a sophisticated, AI-native performance system—and we are looking for a visionary VP of Growth Marketing to design and drive the machine.

The Role

As the VP of Growth Marketing, you will own the paid acquisition engine — the system by which we find, attract, and convert quality customers at healthy unit economics. This is not a channel management role, it is a growth architecture role: you will design and operate an AI-native performance system and serve as the primary owner of CAC, LTV:CAC by segment, and the creative-performance feedback loop that makes the system smarter over time.

The acquisition challenge here is deliberately dual. Midi operates across care delivery — delivering clinical visits for their midlife health journey — and a growing consumer product line reaching 30 SKUs by the end of 2026. These are meaningfully different acquisition motions. Care conversion requires building clinical trust, navigating a considered and often emotionally charged decision, and moving a prospective patient through an education...