Vice President, Global Marketing

Beaverton, OR, United States

Position Summary

As Vice President, Global Marketing, you'll have the opportunity to shape what's next for one of the most respected brands in test and measurement. Reporting to the Chief Product & Marketing Officer, you'll define and execute the marketing strategy, lead a talented global team, and partner across Product, Sales, and Engineering to strengthen the Tektronix brand and drive commercial growth across highly technical markets.

This is a visible leadership role with the opportunity to influence business strategy, develop exceptional talent, and strengthen a marketing organization serving customers at the forefront of innovation. If you're energized by building teams, mentoring leaders, and leaving a lasting mark on an iconic technology company, you'll find both the opportunity and the support to do it here.

Key Responsibilities

• Define and execute the global marketing strategy aligned with business priorities and growth objectives.
• Lead and develop a global marketing organization spanning Brand & Communications, Digital Marketing & MarTech, Commercial Enablement, and Regional Marketing across the Americas, EMEA, and APAC.
• Strengthen Tektronix's brand, market positioning, and customer engagement across global technical markets.
• Drive demand generation, pipeline growth, and measurable business outcomes through data-driven marketing strategies.
• Own the global marketing budget and optimize investments to maximize business impact.
• Advance digital marketing, marketing operations, analytics, and customer engagement capabilities.
• Partner closely with Product, Sales, Engineering, and regional leaders to align strategy and go-to-market execution.
• Foster a high-performing, collaborative marketing organization through coaching, talent development, and continuous improvement.
• Leverage data and performance metrics to continuously improve marketing effectiveness.
• Champion a culture of innovation, c...