Trade Marketing Manager

USA - Brea - Multiple OpCo | United States of America, California, Pomona R5026003 United States of America Marketing

Job description

JOB SUMMARY

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The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners, to achieve sales–out growth targets. This role collaborates with dealer partners, creates compelling marketing materials and programs to drive performance. Additionally, the Trade Marketing Manager leads with a data‑driven approach, synthesizing ROI, sell‑out, market share, and budget variance insights to guide and refine strategic decisions.

PRIMARY DUTIES AND RESPONSIBILITIES

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• Develop and execute marketing strategies by devising and implementing marketing plans and programs, to support distributor partners in achieving sales-out growth targets.
• Collaborate with dealer Partners by conducting regular meetings with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
• Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
• Deploys the channel marketing & program budget to maximize ROI and drive sell-out growth.
• Monitor and report on key performance metrics, such as sales, ROI, and market share.
• Establish and maintain strong relationships with key contacts within distributor marketing and product management departments
• Coordinate and participate in distributor trade shows and other marketing events organized by distributors
• Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities
• Ensure that all marketing activities comply with regulatory and legal requirements
• Conduct training sessions for both internal sales teams and de...