SVP, Marketing

Job Summary

Masimo is seeking a results-driven and collaborative SVP, Marketing to lead our global marketing efforts and drive continued growth in the medical device and healthcare technology industry. Reporting to the Chief Commercial Officer, you will develop and execute marketing strategies that elevate Masimo’s brand, deepen engagement with healthcare professionals, and expand our market presence worldwide. In this senior leadership role, you will work cross-functionally to position Masimo’s noninvasive monitoring technologies and hospital automation solutions at the forefront of the industry—leading high-impact campaigns, optimizing digital and traditional channels, and ensuring alignment with our mission to improve patient outcomes and reduce the cost of care.

This position is an onsite position at our Irvine, CA. office. We do not offer remote or hybrid work schedules.

Duties & Responsibilities

• Marketing Strategy Execution: In partnership with the Chief Commercial Officer, develop and implement integrated marketing strategies that enhance Masimo’s market position, accelerate revenue growth, and increase adoption of our healthcare technologies.
• Brand Development: Strengthen Masimo’s brand equity by highlighting our pioneering role in medical technology innovation, reinforcing trust with healthcare providers, hospitals, and patients.
• Product Marketing & Commercialization: Lead go-to-market strategies for medical devices and hospital automation platforms, ensuring successful product launches and sustained market penetration.
• Digital & Traditional Marketing Execution: Oversee the development of multi-channel campaigns, including digital marketing, healthcare conferences, clinical publications, social media, and direct outreach to hospitals and healthcare providers.
• Market Intelligence & Competitive Analysis: Lead data-driven decision-making by leveraging market research, healthcare trends, and competitor insights to inform...