Strategic Business Partner (Marketing Performance Manager)

About Firm Performance

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Firm Performance is a strategic consulting firm helping law firms achieve profitable, sustainable growth by optimizing their marketing, operational, and organizational systems. Founded by legal marketing veteran Peter Webb, the firm brings a disciplined focus on measurable outcomes, accountability, and long-term performance.

As a rapidly expanding consultancy, we strengthen organizational capability, elevate culture, and drive business results through integrated marketing and sales strategy. We partner with law practices to increase efficiency, enhance client acquisition, streamline workflows, and build scalable structures for growth, while simultaneously developing the internal foundations, processes, and frameworks that support our own evolution as a high-performing, mission-driven organization. Learn more at firmperformance.com.

Role Summary

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The Strategic Business Partner will serve as a performance-focused marketing advisor to law firm clients. This role is not executional—instead, it emphasizes vendor oversight and collaboration, data-driven decision-making, and strategic coaching. Success is measured by improved client ROI, vendor accountability, and actionable insights that drive firm growth.

Key Responsibilities & Measurable Outcomes

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### 1. Vendor Collaboration & Performance Management

• Review and evaluate third-party marketing vendor performance (PPC, SEO, media buying) across 10–15 client accounts monthly.
• Ensure alignment with business goals by tracking KPIs such as CPL, CPC, lead quality, and ROAS.
• Initiate corrective actions with underperforming vendors within 10 business days of identifying issues.
• Benchmark vendor performance quarterly against industry standards and internal best practices.

### 2. Client Education & Strategic Guidance

* Conduct monthly strategy calls with each client to r...