Sr Growth Marketing Specialist

JOB SUMMARY

The Senior Growth Marketing Specialist is responsible for executing integrated, multi-channel growth marketing programs that drive pipeline creation, customer engagement, and measurable commercial impact across Baylor Genetics’ strategic priorities. This role serves as a core operator within the Growth Marketing pipeline engine, translating strategy into scalable campaign execution across digital channels, ABM programs, nurture journeys, webinars, paid media, and lifecycle marketing initiatives.

Working closely with the Director of Growth Marketing, Product Marketing, Sales, Sales Operations, Marketing Operations, and the Digital Content Strategist, this individual is responsible for campaign orchestration, Martech activation, audience targeting, channel execution, and performance optimization designed to move prospects through the funnel from inquiry to MQL to SQL to opportunity.

This role requires a highly execution-oriented marketer with strong experience in B2B demand generation, digital campaign activation, marketing automation, and performance-driven pipeline marketing.

KEY RESPONSIBILITIES

Integrated Campaign Execution

• Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives
• Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels
• Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion
• Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners
• Ensure campaigns are aligned to funnel stages, segmentation strategies, and target audience priorities

Account-Based Marketing (ABM)

• Execute ABM programs focused on strategic enterprise and high-priority target accounts
• Support audience segmentation, account targeting, and campaign personalization initiatives
• Partner with Sale...