Solution Marketing Manager - Broadband Market

##### Responsibilities

##### Strategic Marketing Leadership

• ##### Own and execute the broadband vertical marketing strategy aligned with the Broadband Business Unit and Sales Teams priorities
• ##### Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion
• ##### Leverage market intelligence and competitive insights to craft strategies that enhance market position
• ##### Conceptualize and drive primary market research to better understand marketplace and customer needs
• ##### Monitor market trends across data center interconnection, long-haul optimization, metro/regional fiber builds, and FTTX deployments, and maintain expertise across key network areas: hyperscale data centers, carrier long-haul and metro networks, fiber-to-the-home/business, and outside plant infrastructure
• ##### Work with Market Development to track competitive landscape, emerging technologies, and industry standards
• ##### Define buyer personas and map the buyer's journey from awareness to decision across service provider, hyperscale, and wholesale carrier segments

##### Messaging, Positioning, and Go-To Market

• ##### Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions
• ##### Conduct stakeholder interviews (internal and external) to refine customer personas and messaging frameworks
• ##### Own the messaging hierarchy from thought leadership themes to solution positioning to product messaging
• ##### Define proof points, competitive differentiators, and customer success stories
• ##### Tailor messaging for different buyer personas (executive, technical, procurement) and decision stages
• ##### Develop content roadmaps covering thought leadership, solution launches, and product messaging
• ##### Define broadband product and solution categorization and website architecture
• ##### **Refresh content...