Software Developer / Lease-Up & Marketing Specialist

Job description

Lease-Up & Marketing Specialist

Wappler Capital | Remote | Full-Time

Reports to: Operations Lead

About Us

Wappler Capital owns and operates RV parks, campgrounds, multi family, and self-storage across the United States. We move fast, we build systems, and we use AI everywhere we can.

The Job in One Sentence

Fill our properties. You build and run the marketing that turns empty RV sites, multi family and storage units into paying tenants.

What Lease-Up Means Here (Read This First)

A lease-up is taking a property from empty or underperforming to full and stable. If you've never done one, here's how it works for us:

• Know who's renting. Most of our revenue is monthly, long-term tenants: traveling workers (pipeline, solar, wind, plant construction, military projects, travel nurses), locals between homes, and some nightly travelers. The traveling worker is the #1 target they stay the longest and pay the most reliably. Marketing that only chases weekend campers will fail here.
• Be everywhere they look. When a crew foreman searches "monthly RV park near [town]," we need to show up first Google search, Google Maps, Facebook Marketplace, Craigslist, and the RV apps. Ranking on Google search and Maps is the cheapest lead source we have SEO is free leads forever.
• Speed to lead wins. The first park that answers usually gets the tenant. Every inquiry gets a response within the hour during business hours. No exceptions.
• Go get the business don't just wait for it. Call and email general contractors, staffing agencies, plant managers, and project offices working near the property. Offer crew housing rates. One contractor deal can fill 15 sites overnight faster than any ad campaign.
• Price and promote on purpose. Move-in specials, extended-stay rates, and referral bonuses are tools. Use them deliberately, track what each one costs, and kill what doesn't work.
• Reviews compound. Every happy tenant gets aske...