Social Media Strategist (Remote)

Job Responsibilities

• A solid understanding of advertising, marketing, strategic brand management and how to best leverage these in a fluid advertising world.
• Strength in producing high-quality work in a fast-paced environment, balancing multiple projects on deadline with shifting priorities across a shared resource pool.
• Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
• Design, create and manage promotions and Social ad campaigns.
• Build meaningful connections and encourage community members through dialog and messaging.
• Create and implement social media marketing plan and editorial calendar.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns.
• Develop rigorous approach for experimenting, testing and measuring social media features.
• Knowledge of graphic designing would be an added advantage.
• Previous experience of an advertising agency would give you an edge over others.
• Someone with experience in copywriting, social media post copywriting would be an add-on advantage.

Desired Skills

• A minimum of 4 years direct working experience developing content & managing social properties in a corporate environment. Applicants without this minimum experience will not be considered.
• Graduate or higher with focus on communication, advertising and/or marketing.
• Demonstrable experience with social media platforms, including, but not limited to Facebook, Twitter, Instagram, Linkedin, Youtube, Pinterest etc.
• Demonstrable experience of managing advertisements on Facebook, Instagram and Youtube. This includes ability to create a razo...