Social Media Specialist

Job Summary

We are seeking a dynamic and innovative Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media performance to connect authentically with our audience. Your creativity and strategic mindset will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and make a meaningful impact in the fast-paced world of social media marketing.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Mailchimp, and Google.
• Manage daily social media activities using scheduling tools like Zapier to ensure consistent posting and timely responses.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity.
• Optimize content for SEO by conducting keyword research and applying best practices to increase visibility and engagement.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to measure campaign effectiveness and inform future strategies.
• Use Google Ads and Facebook Ads pretty frequently.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating content creation, campaign execution, and analytics reporting.
• Knowledge of social media marketing strategies including Facebook Advertising, branding techniques, and relationship management.
• Familiarity with SEO principles, keyword research tools, web analytics (Google Analytics), and social listening platforms.
• Strong proofreading skills with attention to detail in all written communications.
• Experience with digital marketing tools like Zapier, scheduling and monitoring posts.
• Excellent communication skills with the ability to collabo...