Social Media Marketing Manager

STRATA

HYBRID PERFORMANCE COMMUNITY & NUTRITION

Social Media Manager

*Part-Time ·* *NYC-Based (Highly Preffered)* *· 10–20 hrs/week · $20 an hour*

THE ROLE

This is a part-time, flexible engagement. We're looking for someone to help grow with the brand and own the marketing function as a core part of the Strata team.

WHAT YOU'LL OWN

Social Media

— Day-to-day management of Instagram and TikTok

— Content calendar creation and execution

— Short-form video editing and posting — Reels, TikToks, Stories

— Engagement — responding to comments, DMs, building community

— Growing both platforms from zero with a clear identity and consistent voice

Marketing & Brand Growth

— Assist with building Strata's marketing calendar across Instagram, TikTok and email

— Help develop content ideas around hybrid training, founder journey, product education, performance nutrition, and community building

— Support short-form content planning, captions, hooks, outreach scripts, and campaign concepts

— Track what content performs well and help improve future posts based on engagement and audience feedback

Influencer & Community Outreach

— Identifying and reaching out to micro-influencers in the hybrid athlete, running, and fitness space

— Managing seeding relationships — who gets product, what we ask for, how we follow up

— Building and maintaining relationships with NYC run clubs, boutique gyms, and fitness communities

— Representing Strata at events, activations, and community touchpoints when needed

Partnerships & Ambassador Support

— Research potential micro-influencers, hybrid athletes, coaches, and local fitness leaders

— Help draft outreach messages and follow-up sequences

— Organize contacts, conversations, and partnership opportunities in a simple CRM or tracking sheet

— Support the development of an ambassador program for early brand advocates...