Social Media Marketing Manager

STRATA

HYBRID PERFORMANCE COMMUNITY & NUTRITION

Social Media Manager

*Part-Time ·* *NYC-Based (Highly Preffered)* *· 10–20 hrs/week · $20 an hour*

THE ROLE

This is a part-time, flexible engagement. We're looking for someone to help grow with the brand and own the marketing function as a core part of the Strata team.

WHAT YOU'LL OWN

Social Media

— Day-to-day management of Instagram and TikTok

— Content calendar creation and execution

— Short-form video editing and posting — Reels, TikToks, Stories

— Engagement — responding to comments, DMs, building community

— Growing both platforms from zero with a clear identity and consistent voice

Marketing & Brand Growth

— Assist with building Strata's marketing calendar across Instagram, TikTok and email

— Help develop content ideas around hybrid training, founder journey, product education, performance nutrition, and community building

— Support short-form content planning, captions, hooks, outreach scripts, and campaign concepts

— Track what content performs well and help improve future posts based on engagement and audience feedback

Influencer & Community Outreach

— Identifying and reaching out to micro-influencers in the hybrid athlete, running, and fitness space

— Managing seeding relationships — who gets product, what we ask for, how we follow up

— Building and maintaining relationships with NYC run clubs, boutique gyms, and fitness communities

— Representing Strata at events, activations, and community touchpoints when needed

Partnerships & Ambassador Support

— Research potential micro-influencers, hybrid athletes, coaches, and local fitness leaders

— Help draft outreach messages and follow-up sequences

— Organize contacts, conversations, and partnership opportunities in a simple CRM or tracking sheet

— Support the development of an ambassador program for early brand advocates

Email & SMS Marketing

— Building and managing the Strata email list from the waitlist stage

— Writing and sending weekly value-driven emails — education, performance content, product updates

— Setting up launch sequences, replenishment flows, and retention campaigns via Klaviyo or similar

WHAT WE'RE LOOKING FOR

Must-Haves

— Strong working knowledge of Instagram and TikTok — not just as a user, but as someone who understands the algorithm, what performs, and why

— Self-directed. This role has no manager. You bring the ideas, you execute, you report back.

— Based in or near New York City. A significant portion of our early growth will be community-driven and in-person.

— Good editing skills

Nice-to-Haves

— Existing relationships in the NYC fitness, running, or wellness community

— Experience working with early-stage consumer brands or startups

— Knowledge of the supplement or sports nutrition space

TIME COMMITMENT

Approximately 10–20 hours per week, with flexibility depending on availability, launch timeline, and ongoing projects.

Pay: $20.00 per hour

Benefits

* Flexible schedule

Work Location: Remote