Social Media Manager

We are hiring a Social Media Manager to join our Marketing team!

DISCOVER

At Watkins Wellness, social media functions as a strategic growth lever that supports brand building, customer engagement, and long‑term performance. As our Social Media Manager, you will own the social media vision, strategy, and standards across multiple brands, ensuring our presence is compelling, consistent, and commercially impactful.

This is a manager‑level leadership role. You will act as an internal social agency lead by setting direction, prioritizing work, and ensuring creative excellence, while managing people, navigating complex stakeholder needs, and guiding execution through direct reports and agency partners. You will also maintain accountability for social media and online reputation, including online reputation management and social listening insights that inform marketing and customer experience teams.

Your judgment, taste, and ability to translate brand strategy into social‑first, platform‑native storytelling, especially short‑form video, will directly shape how customers experience our brands.

YOUR RIPPLE EFFECT

• Do you want ownership of social strategy across brands? Lead social media strategy for multiple brands (currently Hot Spring, Caldera, and Endless Pools), including channel selection, content approach, and prioritization in partnership with brand leaders.
• Have you led people? Directly manage and develop two existing team members who execute online reputation management, social customer care, and community engagement.
• Are you comfortable setting direction while staying accountable for execution? Define social roadmaps, content standards, and success metrics, while ensuring consistent, high‑quality execution through your team and agency partners.
• Do you operate like an internal agency lead supporting multiple brands? Support multiple brand stakeholders, balancing differing priorities, navigating approvals, and maintaini...