Social Media Manager (Remote)

About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. About the role

Huckleberry is building a brand that becomes the trusted voice for parents navigating the everyday, and social media is one of the most direct, human expressions of that brand and a key growth engine for the company. This role is a Brand Manager, Social Media that owns the strategy, execution, and evolution of our social presence across key platforms.

You'll be a genuine strategic partner, developing platform-specific strategies rooted in business goals, building a content system that reflects how real parents think and feel, and creating the measurement infrastructure to understand what's working and why. You'll collaborate closely with our Brand Manager and Influencer Marketing Manager, reporting to the Director of Brand Marketing & Communications.

### Areas of responsibility

• Social strategy: Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization
• Content system: Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents
• Creative management: Drive the creative process, whether from briefing to others or from your own hands-on execution
• Calendar and programming: Lead social calendar development, con...