Social Media Manager, Product & Promotions

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

The PrizePicks Social Media Manager (Products & Promotions), is responsible for translating product & promotions initiatives into organic made-for-social content, owning the strategy, planning, execution, and measurement around how PrizePicks brings product & promotional moments to its social audiences across platforms.

What you'll do

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• Serve as the organic social team's primary lead in product lifecycle initiatives — spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing, regular content programming tied to product priorities.
• Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives.
• Connect relevant sports & culture storylines to product priorities, translating ideas and opportunities into compelling made-for-social content.
• Produce content for distribution across channels, optimizing content for each platform.
• Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook the team can rely on for ongoing product lifecycle and promotions moments.
• Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning.
• Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-function...